Starling Bank | Bank of Mum & Dad (and him, and her, and them)
Question: How do we build trust as a new service provider without any opportunity for face-to-face interaction?
Answer: Banking relies on trust more than any other institution. Traditionally this was established through human contact in physical branches - but in the digital age that became stale and impractical.
Working alongside their in-house team, including founder and CEO Anne Boden, Matt led the concept and developed their personality and tone to secure highly-trusted relationships through digital, radio and out of home campaigns, despite customers never setting foot in a bricks and mortar bank.
