Matt Purdon is a peer-reviewed good egg* and senior strategist from Southend-on-Sea.

Starting his career in 2013, Matt has held many roles in countless sectors; starting as a freelance graphic designer and photographer / filmmaker, he joined boutique full-service creative agency Theobald Fox in 2016 as a design intern, progressing to lead Creative Strategist in 2020. Since February 2023, Matt has been a founding director and strategic lead of Hornbeam & Co., a brand strategy and communications-focused environmental and social impact accelerator.

He is fascinated by people, culture, psychology, what motivates us and why we love and connect with the things we do. His practice is dedicated to using the tools of brand-building, advertising, marketing and entertainment to catalyse lasting positive change.

* Based on unprompted responses. Current count: 8 (ish)

Over the years, Matt has worked with: Ally Capellino, Arena Flowers, Arup, Blue Prosperity Coalition, BMW, Bowers & Wilkins, C&C Group (Addlestone’s, Blackthorn, Chaplin & Cork’s, Magners, Orchard Pig), Campaign Against Living Miserably, Common Seas, Culture Club, Decoy Studios, Earth Change, Erasure, The FACE Magazine, FOR:EV, Frerejean Frères, Fulham Pier, HKS, Inc., Huntress, Japan National Tourism Organisation, JD Sports, Live Nation, Lucky Saint, MARRKT, MATE. Bike UK, Ministry of Sound, Pacific Entertainment Media, Phyconomy, RHA Audio, Secret Cinema, Soho House, SSE / OVO, Starling Bank, Tokyu Hotels, Transport for London, The Hall Collection (Can Bordoy, Eat Botànic, Son Moli), The Waitt Institute, UK Centre for Ecology & Hydrology, Visit Britain, Visit Cornwall, Warner Brothers Records and more.