Answer: Play with the central concept and localise it. What if the Elizabeth Line and Crossrail were endlessly delayed because construction had dug into the Upside Down?

Delivered through a Blair Witch-esque series of found tapes tracing the real world escapades of the ‘Verminators’ as they brought the truth to Londoners through a digital and real-world scavenger hunt. Aided and abetted by Dave Berry live on Absolute Radio, many real-life London pest controllers in our films and the odd bite from the press, we brought the Upside Down to London, teasing the event’s reveal.