Answer: Stop over-selling the incredible. Japan has been marketed as a caricature of itself for decades, so Matt cut the bullshit and shot a ‘Slow TV’-inspired short documentary series which captured the charm of everyday life. The films explored untranslatable Japanese words, translating them for European audiences and giving destination marketers the confidence to take pride in the often overlooked everyday beauty of the country.

No narration, no wild effects, no selective filming or scenes created for the camera. Just the truth of a culture which is near impossible to understand without being there in person.