Matt Purdon is a creative strategist whose practice establishes harmony between purpose, people and profit.
Outlook
Marketing is dead. Long live marketing.
Advertising and marketing have contributed significantly to many of the crises we face today - but I believe they can also be the solution.
The levers available to advertisers are powerful, and have been drivers of huge influence amongst audiences worldwide for generations. So why aren’t purpose-driven businesses and organisations using the same tools, or finding even better ways to persuade and motivate people?
Most simply don’t know where to start - but you’re here, and you’ve found the ‘go’ button. Having worked in marketing and communications for over 10 years with leading brands around the world, my support enables senior leadership to utilise tried-and-tested systems-level approaches to brand-building, stakeholder engagement, partnerships, campaigns and strategic communications to increase value, unite their teams, motivate audiences and accelerate positive impact.
Through deep collaboration our work will strengthen the effectiveness of your organisation, make people care about what you do, and empower them to act in the way you want them to.
87% of UK consumers want brands to act now to encourage future sustainability.
4 out of 5 people describe themselves as likely to choose a brand with a positive approach to environmental sustainability.
78 percent of US consumers say that a sustainable lifestyle is important to them.
Yet only one in four UK consumers can say what ‘green’ or ‘sustainable’ means. Only 47 percent can define single-use plastic, and the clue’s in the name.
With such a gap between desire and comprehension, it’s no wonder the movement for a better future is so fragmented, and that so few brands are capitalising on demand for the good they’re doing. No-one is speaking the same language.
But it doesn’t have to be like this; I can work with you to capitalise on your ESG commitments, embed impact and purpose within your business, attract commercial partners and build engaged, informed audiences to drive change and sustainable growth.
Consumers want understandable, relatable, meaningful action on environmental and social issues, and their demand will only increase as time goes on. Now is the time to get ahead of the curve, harmonise profit and purpose, and be respected as a brand whose actions spoke volumes.
Sources: 2024 studies from SmartestEnergy / Nielsen / Trajectory